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A Fly in the Soup

Project / 01
Status / In Production
Released / 2024
Format / Docu-Series

This is not another cooking show. It's a slow-paced intimate portrait of the people making a vision come to life, allowing you and I to be a part of inspired choices and a culinary journey.

An intimate portrait of character and craft. Spanning from Italy to Mexico, Japan to Norway, the series documents the people and visions shaping the future of the culinary world through a raw, documentary lens.

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This is not another cooking show. It's a slow-paced intimate portrait of the people making a vision come to life.

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In real life, it is precisely those tiny moments that are at the core of accomplishments.

"

We follow highly skilled professionals forging a path using food as their tool.

The Philosophy

"The Process Gives Achievement Its Meaning"

Living an intentional life is trending right now, and with that comes the realisation that the process gives achievements its meaning. In A Fly in the Soup, our protagonists live that realisation as successful restaurateurs. In visual storytelling, we often focus on the more significant, more dramatic actions and tend to cut out the mundane. In real life, it is precisely those tiny moments that are at the core of accomplishments, and taking part in them makes us feel involved and is a source of inspiration.

The Approach

No Tutorials | No Kitchen Drama | Pure Observation

A Fly in the Soup adopts a documentary format that captivates and enthrals viewers. The show's addictive and slow-paced nature ensures that audiences are fully immersed in the culinary journey, fostering a genuine connection and appreciation for the featured individuals and their craft.

Episode Example

Episode Example: Ernst/Julius, Berlin

Inga Krieger, formerly an assistant to renowned artist Olafur Eliasson, navigates her role as Front of House at Julius, her Japanese-influenced bistro. Across the street lies Ernst, her partner Dylan Watson's Michelin-starred restaurant. The episode follows Inga through a day—from morning preparations to evening service, capturing the dedication, challenges, and quiet satisfaction that defines exceptional hospitality.

Production Specs

  • FormatDocu-Series
  • Episodes4-6 per Restaurant
  • Duration~20 Minutes
  • StatusIn Production

Production Team

Art Director & Graphic DesignerLotta Jörgensen
PhotographerPer-Anders Jörgensen
Creative & CopywriterChristian Callert
Film ProducerRichard Björlin
Commercial LeadMacLee Mensah
ProducerCarl Molinder

Target Audience

The series caters to a global audience with a keen interest in gastronomy and dining—individuals eager to connect with the creative minds behind exceptional culinary concepts.

Featured Establishments

Contra/Wild Air, NY

Credo, Trondheim

Ernst, Berlin

Klösterle, Zug

Mekumi, Kanazawa

Mugaritz, Spain

Osteria Francescana, Modena

Potong, Bangkok

Saltimporten Canteen, Malmö

Trattoria Cacciaconte, Italy

Yess, Los Angeles

Culinary Visions

A partnership with Fool Agency and a global network of visionary chefs. Led by award-winning photographer Per-Anders Jörgensen and Art Director Lotta Jörgensen, the series captures the 'why' behind culinary excellence. We follow highly skilled professionals forging a path using food as their tool. By taking the viewers on a stunning visual journey, drilling into the heart of the craft and artistry, we form a bond between them and some of the world's most exciting restaurateurs and their collaborators.

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